Many people ask me the question about “How to improve my website rankings on Google”?
Hi, my name is Bryan Tuck and I am the owner of BrytDigital Consulting.
We help local customers find your product or service online without having to go past page one.
There’s a lot of local business owners that have spent a lot of money on a website. Here’s one, for example, Alpine Plumbing here in Grand Rapids, that have spent good money on a website. It’s branded nicely, looks good, they’re happy with it, proud of it. But unfortunately, they’re finding themselves not on page one of Google. This particular company is on page five.
There are some things that can be done that if you are one of these local business owners, regardless of what industry or what product or service that you’re offering are probably consistent with a lot of you. And that comes to your meta-tags and your H1 tags within your website.
What is a meta tag and how it affects website rankings
A meta tag is the information that when someone drops a local keyword like Plumber Grand Rapids in the search engine it’s the first item that relates your website in that search query. With the search term Plumbers Grand Rapids, Alpine Plumbing comes up.
The top blue line of their search result is the metadata; their title tag. You can see that it’s been cut off. A couple of these have been cut off because they try and get a little too long with them. We have a little metadata discovery tool that we use and I dropped Alpine Plumbing in here to just see exactly what’s going on with it. What we have is a title that is confusing Google and this right here, Comstock Park is confusing Google. It’s given it to different locations so it’s not quite sure where to rank this website.
You want to have your product or service, whatever that is, first, your location second and then branded with your name, if you have enough room. There are approximately 60 characters utilize for your metadata; your meta title. Another one I just saw here, their metadata, the meta title is huge. They’re throwing all sorts of stuff in here too. Google’s not going to understand that. Keep this simplified; Plumbing Services | Grand Rapids | branded with your business name. That’ll give Google exactly what your website is supposed to be about.
How Proper H1 Tags Improve Rankings on Google
Secondly, we talk about H1 and H2 tags. They’re basically the title of your page, your webpage, whether it be your homepage and internal page, and they should have your keywords related to them. So let’s look at the homepage of AlpinePlumbing.
We can see that they’re H1 for Alpine plumbing is “The solution for your plumbing needs.” That’s not necessarily bad in and of itself, but they need to attribute Grand Rapids to this title is in some way, shape or form. Additionally, they have all these other H1 tags on the homepage. When you get down into these services and all of these subheads, there should be only one H1 tag per page. That is the title of the page. Everything else is, like a chapter or a category or a subhead. If anything, these all should be an H2 tag.
Any page that they have a service on, they should have a separate page; residential plumbing services for instance. That would be the H1. And then all of these in and of itself could be separate pages with H1 tags to help build out the volume of pages. Commercial plumbing services would be another page. And then these could all be H2 if they wanted to keep it all on one page. These could be H2 headers with descriptions underneath if they want to do separate pages. These would be H1 headers for each page with subsequent H2 subheads to go with them.
It’s all about Google being able to see a practical or a consistent flow from what the search engine pulled up when someone put in Plumbing Grand Rapids.
There’s a lot more that could be done with this site. I just wanted to talk about these two metadata and H1, H2 tags.
This is something that your webmaster could take care of, you could take care of or we’d be happy to take care of him for you. If you like what you just heard, throw a comment on the bottom. We’ll continue to bring you a little bit more information about how you can improve your website rankings in Google with just minor little tweaks on your website.
So again, this is Bryan Tuck with BrytDigital Consulting. Take care.