Quality backlinks from authority sites drive quality traffic.
Quality Website Backlinks & Local Citations Help Your Business Rank on Google?
A Local Citation is simply a website where your company is mentioned on other websites and places found on the Internet which includes, at a minimum, your Name, Address and Phone Number. (NAP)
Local citations are used heavily in helping you to rank in local search results. They portals, that have been well established through the years and are trust by Google and the other search engines as providing relevant information about your business. And letting people know that you are who you say you are.
These typically come in the form of business listing websites like Yellowpages, Superpages, Manta, City Search and hundreds of others throughout the internet.
The key is picking the rich citation sources to link from.
Your business wants to have links from relevant and authoritative sites like mentioned above.
Your local citations help to confirm that your business is a part of a particular community. It is difficult for a business to have a fake membership in a chamber os city index or being featured in the local paper or even popular, niche oriented blogs.
BrytDigital partners with Yext to bring you the top 60 local citations sites on the internet. These are guaranteed not to be spammy or irrelevant. In fact, with proper structuring some of these sites like Yelp will rank on Google for your specific keywords allowing you to dominate the first page of Google.
Proper linking and execution from these citation sites can have a dramatic effect on your search engine rankings.
Of particular importance, citations “pinch hit” for local businesses that may not have an actual business website, like plumbers and electricians. The top search engines rely on whatever information they can find to pinpoint a business in the searches.
Best places for Local Citation Building
Local Search Engines: These come in the form of Yelp, Foursquare, Hotfrog, to name a few. They are geo specific for your city and provide added confidence to the large search engines to validate the authority of your site.
Local Blogs: Local writers, people who love your city and write about all that it has to offer are a great resource for your business to build citations back to your site. Local magazines, local radio stations and local online news sources are excellent sources for citations.
Local Directories: these are typically indexed very well by the search engines and are relevant to a particular city or region. These are used to place a link back to your site without a great deal of information. The downside is that they can accumulate a bunch of span, thus diminishing the value of the directory. Finding directories that have an actual person authorize the citation are preferred as it reduces the spammers. Good directories include the Best of the Web and the Yahoo Regional Directory.
Industry Specific Directories and Blogs: Just as your website is industry specific so too are there industry specific directories and blogs. These can be found through local trade associations or even a blog that may be popular with your clientele.
While there are many avenues available to do local citation building, it is not just for anyone. While it is, essentially and easy task, it is time consuming and takes an intuitive sense to determine the extent of teh keywords to develop for page one ranking for your particular business in your city.
BrytDigital takes that burden off of you and gets you ranked on page 1 of Google.
For an in depth website analysis and free consultation simply give us a call at 231-373-3569 or fill in the form on the right and we will get right back with you.
Bryan Tuck ~ BrytDigital
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