How To Choose An Effective Brand Color Palette

How To Choose An Effective Brand Color Palette

The Branding Process According to colourfast.com, 84.7% of consumers cite colour as their main reason for buying a particular product, so in order to make the best impact possible, it’s important to choose the right colors for your brand. But how? You might go through...
How Does GDPR Impact Marketing?

How Does GDPR Impact Marketing?

On the surface, GDPR might seem extreme, especially for smaller businesses or solo-practitioners. Realistically though, there are only 3 key areas that marketers need to worry about – data permission, data access and data focus. Let’s take a look at each of these...

5 things that Bing does better than Google

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more...