I am going to share with you the key elements for one of the most critical pieces when it comes to search engine optimization. SEO or Search Engine Optimization is the name given to activity that helps improve search engine rankings. SEO is about driving traffic to a Web site. The core of SEO comes down to three main factors, expertise, authority, and trust.
Google rewards sites who demonstrate these elements by giving them top ranking spots. Google openly admits that they look at over 300 factors when it comes to deciding where a Web site ranks for a particular search term. Bing claims 500 plus. When we look at the MOZ ranking factor survey, on page signals account for over 26% of the total ranking factors.
Now that you understand the importance, let’s discover on-page SEO.
SEO comes down to two main categories, on-page, and off-page. The easiest way to think of it is on-page SEO, you have control over it as it relates to the content encoding used on your web pages whereas off-page SEO, you don’t always have control over.
Some of the key areas when it comes to on-page SEO are performance, content, tags, the architecture of your Url’s, keyword density and placement. Some major factors of off-page SEO include links on other websites that point back to yours, mentions of your brand across the web, user behavior, and engagement on your website and shares on social media.
There are five main elements that make up on-page SEO.
1. One uniquely valuable.
Unique value means that visitors find the information useful and interesting which leads to them wanting to share the link in other locations on the web.
2. Provides phenomenal user experience.
UX or user experience plays an important role in how often users visit a website and how long they stay. For the best user experience, the website must be easy to understand and navigate.
3. Crawler and bot accessible.
Search engines use what is called bots to crawl or search the web for content and information. As a website, it is important to allow these bots access to your site so that it can be indexed and ranked reliably and accurately.
- Keyword targeted.
One of the basic components of SEO is keywords. These are words or phrases that cue searches in search engines into the content of the website. While keywords and keyword density can impact search engine rankings, it is important that keywords not affect the usability user experience or natural writing flow within the website. Keywords can play a significant role in the following locations:
- Page Title: keywords should be included once and as close to the start as possible.
- Meta Description: This shows up in the search results and should help a user choose your link. Keywords also get bolded in the method description.
- Headlines: The headline should match your title and your desired keywords that are seen by the search engines. These include your H 1 through H 6 tags.
- Body Text: content should be useful relevant and comprehensive to the keywords.
- Your URL: The keywords help with search engine relevancy as well as within the anchor text
- Images: Each page should have an image and the image title file name and text should all be keyword related.
Don’t stress too much on these we’ll go more in-depth into each of them in a later post.
5. Your website should be built to share.
In order to drive traffic to the website the content should be worth sharing with the rest of the internet.
Social media has become a great place for sharing links to articles and other useful pages. On-page SEO helps the search engines figure out what each web page is about. And how it can be useful for the searcher. Did you know that 96 percent of all clicks go to websites found on page one?
87% of all clicks are organic and that is where on-page SEO comes into play. Without SEO a website can be invisible to a search engine.
That wraps up our introduction to on-page Seo. In our next post, we will take a look at the anatomy of a website and site architecture.
Remember at any point throughout these posts if you have a question please contact me.