Before going into my website analysis. I want to go over with you the basics of what I’ll be talking about. And I want you to keep in mind as we go through this like Google ranks pages and posts, not the entire website and Google ranks, local web pages for one reason. And one reason only, and that is trust. If you don’t tell Google your business location and what service you want to perform on that page, they will not rank that page. Your webpage must tell Google what keyword you want to rank for. Also, the pager or post should focus on one location and one keyword, one keyword group. This includes the homepage as well. So this training is we’re going to focus on three items that are important to tell Google what your page or post is about. And beginning to build that trust in our title tag, our meta-description NRH tags.
All of these can influence search engine rankings and even the click through rates when someone is assuming the search for your product or service. And this is the beginning of Google building trust with your website and, um, moving your searches, uh, rankings upwards.
First of all, the title tag, the title tag is the overall title of a webpage. This is displayed in the tab of the webpage up at the top and is the main title displayed in search engine results. As you can see here, this is the tab off of a nursery in Rockford, Michigan landscapers, green Rockford, Michigan, and title tags. They’re displayed on search engine results pages as the clickable headline for a given result, the blue link, or if you’ve already clicked on it, the purple link. So as you can see here, landscape nursery, Rockford, Michigan, and the phone number and on the homepage and on the product page at landscape mulch and soil for that particular product, the name of the company and the phone number, the title tag of a webpage it’s meant to be an accurate description of the content of the page.
What’s this page going to be about next, we move to the meta-description and that basically is a description or a summary of what your webpage is about. It’s not really meant for the search engines, but more for a person searching the site, searching for your product, your service, and then giving them a reason to click through. And they’ll show up underneath the title tags, as you see here for the homepage and product page, and a really good, really great meta-description can have a positive effect on the click-through rates. So you’ve really got to think these through your meta-description is telling the searchers why they should click on your listing and why this will benefit them.
So when we move to the H1 tags, the H1 tag is similar to your title tag. This will be the title of either your blog post or the page you’re developing.
And as with any page or post, you should focus on one keyword that is designated as an H1 similar keyword that reinforces your title tag, and the H1 tag would then get an H two designation and there, and then, um, the H3 to H6 fall down from there. So these are typically the services that you offer. If an H two service then has a secondary service, uh, under that then an H three and lower apply to those titles. So let me show you an example of a site I built out earlier this year, Shane Avenue nursery
Real quick. Uh, here we are at the Sheena revenue nursery website and built this out, uh, earlier this year, uh, just to give you a brief rundown, uh, visually of, of what I’ve been talking about up in the upper left-hand corner here in the tab of my Chrome browser. This is the title tag that’s when Google will pull when they show the title tag in the search engine results. So then if we go down the page here we are Rockford, Michigan landscape nursery. We can take a quick look at this, it’ll pop up over here, and we can see that that is our H1.
Then as we move down, when we start getting into the products and such, we can look at landscape nursery products, and that is our age too, cause it’s kind of a subcategory to the H1. And then we get into our particular product groupings, perennials, and grasses. That is an H three. Now on this page, if we were to start listing the different types and adding descriptions of the different types of perennials and grasses that would constitute an H four, et cetera, et cetera, et cetera. Then if we take a page and we, um, actually go to the page again, the title tag for that page, landscape mulch, and soil, the mulch and soil will be our H1 and then color enhanced mulch is our H two. You can see here, and then the product description or individual products would be our H three and so on and so forth. So that’s what Google is looking for. They’re looking that gives them full, complete trust. That is what this page is.
So in summary, you know, providing congruent tags for each page surrounding one keyword will provide Google the necessary information to understand and trust what your page is about. There are many factors that will determine where Google ranks your page. Okay.
Now it’s time to move over to a website that I’ve picked out to show you exactly what I’m talking about. When a site is not ranking, all right, let’s get into this. I chose a company here in Grand Rapids called Fuller Craft Construction. And what the first thing I usually do is grab the URL and drop it into a scanning tool that analyzes the title tag, meta description on each one. So the first thing we’re going to look at here is the title tag. And if you remember the title tag is this first line of content that Google reads in order to start building trust with the website.
So this is showing that the title tag is the contractor for home remodeling. A home remodeling is a good keyword, but really need to give a location association to that. So grand Rapids home remodeling, fuller craft construction would be an ideal title tag for this, this homepage, because it kind of encompasses what, what they’re doing. The next thing we’re going to look at is the meta-description. And if you remember the meta-description falls underneath the title tag as an introduction to the website, it should drive home some benefits about the company. Why should I click on your link? Why should I choose them over anybody else that I come across? So that’s kind of important.
That’s more for click-through click through rates. Um, Google doesn’t necessarily read it from a search engine optimization standpoint. Okay. So now we’re going to move into the H tags. And if we remember also that the H1 tag is the title of your page, what is this page going to be about? And it should mirror what your title tag is. So if this is grand Rapids home remodeling your, um, H1 tag should have that information on it. And as you can see, they do not have an H1. This is where you would find that H1 tag that would indicate grand Rapids home remodeling, and then down below, in some other texts they could drop-in, you know, full aircraft, construction, kitchen, bath, home, remodeling, that type of thing to kind of reinforce it, that title. So in, in essence, in, in reality, I guess, uh, this header is an H two.
So Google’s not looking at anything on this page, as of what’s important to this page. And then they have many, many different H two tags that are totally irrelevant to what the page is about, what would be relevant for this page. So when we scroll down, we look at their services down below here, and these all shouldn’t be designated as H two tags because they are services. They are, they’re kind of the subcategory of the home remodeling. So an H two tag for kitchen remodels bathroom models, new home construction. And these could all fall on the homepage with brief descriptions about what, what it entails. And then they link to interior pages about each going into more specific it’s about specifics, about each of the services. So that’s basically it, those three items, the title tag, the Meditech, and the H tags. They all work in conjunction with each other to build trust with Google. So they will rank a webpage for what they believe the search term coincides with.